Digital Marketing

Why we use Pinterest

Why we use Pinterest

Introduction to Pinterest

Why we use Pinterest: Pinterest is a social media platform that is used by peoples to discover, find, save and share various images and videos to others. The images and videos in Pinterest are often called as “Pins”. Pinterest was co-founded by Ben Silbermann, Paul Sciarra, and Evan Sharp in 2010. In Pinterest, users can also create pins to share their ideas and creativity. Pinterest is often explained as a visual discovery platform or a virtual pinboard. 

Salient Features of Pinterest

  1. Boards: Boards are the features that allow users to save images or videos in different categories. You can categorize your interests by the way of boards which can be helpful for arranging and finding ideas later.
  2. Search: In Pinterest, you can search for various ideas and inspiration. You can even search for any specific keyword or similar ideas and contents.
  3. Home feed: Pinterest Home feed is a personalized feed that shows pins related to their intrest.
  4. Save: It lets users to save any pins which they want or use later.
  5. Follow: Users can follow anyone in Pinterest related to their interest and ideas to keep updated.
  6. Shopping: You can even shop any products directly from pins and visit links for purchase from retailer.
  7. Pinterest Lens: Pinterest lens is a feature by which you can search from a picture and find related pins.
  8. Pinterest for Business: It gives businesses some tools to create ad, promote their product and analyze performance which are helpful for managing their account.

Uses of Pinterest

There are several uses of Pinterest from finding ideas to promoting business. Some basic uses of Pinterest are as follows:

  1. Discover Ideas: It has a wide range of topics. Users can discover ideas related to their interest on various topics such as fashion, home decor, travel, and DIY projects.
  2. Find Inspiration: Users can find inspiration related to various topics by searching collections of images (Pins)  for creative projects or everyday tasks.
  3. Visual Bookmark: It works as a visual bookmark tool where users can save images, articles, and links to their personal boards for future use. Even these boards can be categorized on specific themes, which helps users to stay organized.
  4. Discover Trends: It helps users to discover the latest trends in various fields such as fashion, technology, designs, etc. Businesses often use Pinterest to understand consumer interests and current trends.
  5. Helps Learning New Skills: It has a wide store of tutorials, how-to guides, and educational resources across various subjects like cooking, crafts, and fitness which can help them to gain their skills.
  6. Marketing and Branding: It is a platform that is used by many businesses for visual marketing. Brands create visually appealing content to attract potential customers, that helps in driving traffic to their websites or online stores.
  7. Discover products: This can be used as a virtual catalog where users can discover new products and services. It provides links to external websites where these items can be purchased.
  8. Personal Development: It provides content related to personal growth, including motivational quotes, wellness tips, and self-care routines which can be useful for personal development.

Pinterest: From the view of Businesses and Marketing

Pinterest can be used for business and marketing purpose. There is great potential for businesses on Pinterest. Businesses can showcase their products and services by creating eye catching visually appealing content. Businesses can link their pins to external websites or e-commerce stores, which helps in driving traffic to business sites. Users who find Pins interesting can click on them for more information or to make purchases. Businesses can share valuable content like tutorials, DIY guides, and how-to Pins related to their products or services. This builds trust with the audience, as users appreciate helpful content, not only advertisements.

Businesses can target specific demographics based on users’ interests, searches, and previous Pins. In this platform, businesses can create promoted Pins, that ensures that their content reaches a wider and more relevant audience. It also offers various advertising options, like promoted Pins, where businesses pay to reach more users.

Pinterest also provides analytics tools for businesses to track how their Pins are performing. Insights like engagement rates, saves, and clicks help marketers improve their strategies and understand what content engages with the audience. It can boost a business’s search engine optimization (SEO) efforts also.

Advantages of Pinterest 

We have discussed various uses and features of Pinterest from individual to business purpose. Now we shall see the advantages of Pinterest which is described below:

  1. Visual Inspiration and Ideas: It is perfect for discovering and organizing creative ideas, from home decor to fashion, cooking, DIY projects, and more. The visual nature of Pinterest makes easy to browse and collect inspiration.
  2. Personal Organization: It lets users create boards to organize and categorize their favorite ideas. This makes it easier to revisit specific ideas later.
  3. Personal Interest Content Discovery: Pinterest’s algorithm suggests personalized content based on user interests, that makes it easier to discover new topics and trends.
  4. Business Marketing Tool: For businesses, this platform offers businesses an effective way for showcasing their products and services. Since it’s heavily visual, businesses can attract customers by posting eye-catching images and linking them to their websites.
  5. Search Engine Optimization (SEO): Pinterest content often ranks high in Google search results. Businesses can improve their online visibility and drive traffic to their websites through Pinterest.
  6. Audience Engagement: Users often search ideas to implement, which leads to higher engagement and conversion rates compared to other social platforms.
  7. Shopping Integration: This platform combines shopping features, which allow users to directly purchase products that they discover, it makes easier for businesses to convert users into customers.
  8. Long life of Content: Unlike some social media platforms where posts disappear quickly, Pinterest content has a longer shelf life. Pins can continue to be discovered months or even years after they are posted.
  9. Analytics and Insights: It offers businesses robust analytics that allow them to understand which content performs best and improve their strategies accordingly.

Conclusion 

In this blog, we have discussed that how does Pinterest can be used for your personal interest and how can you use it for marketing purposes. I hope you have find this blog useful. If you want to get more such information related to social media platform, then please visit our blog

About the author

Pooja Rastogi

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